ABC, a staple in local kitchen delicacies, fittingly highlights its mouthwatering products at this year’s Jakarta Fair (Pekan Raya Jakarta/PRJ), taking place at the Kemayoran Jakarta International Expo from June 12 to July 14, 2024.
In an exciting partnership with Fabulous, Indonesia's leading activation agency, ABC is introducing the "ABC Academy." Visitors can enjoy a dynamic experience at the ABC Academy Booth, located in Area Ring 1, open space 4A, at the Kemayoran Jakarta International Expo. The booth features four main activities: ABC Taste Class, ABC Expert Taste Class, ABC Kiosk, and ABC Canteen. Through these activities, consumers can engage in games about soy sauce and sambal, discover tantalizing flavor creations, and learn about various exciting promotions and information on ABC products.
The presence of ABC Academy at the Jakarta Fair signifies the beginning of a movement to encourage people to become experts in creating flavors, bringing them closer to consumers by inviting them to relish rich tastes together with ABC's top products. With a range of immersive experiences, ABC Academy invites visitors to participate in live cooking demonstrations, cooking challenges, and even a sambal-making contest—all free and open to all. Attendees can also enjoy games centered around soy sauce and sambal and explore unique flavors and promotions on ABC products.
ABC Academy offers a variety of activities, including cooking skill workshops, tips and tricks, cooking demonstrations and competitions, nutrition education, and the unveiling of hundreds of menu creations. Visitors can enjoy the best flavor creations using ABC products at the ABC Canteen, showcased through several food festivals, including the Satay Festival, Fried Rice Festival, Home Cooking Festival, and Snack Festival.
Following the conclusion of the Jakarta Fair, ABC Academy will extend its reach through a diverse array of digital media initiatives and in-person events. This includes forging partnerships with culinary organizations and engaging with communities across more than 25 cities spanning Greater Jakarta, Sumatra, Java, Sulawesi, and Kalimantan. These efforts aim to sustain the momentum of culinary exploration, education, and celebration initiated at the fair, ensuring that the vibrant flavors and innovative spirit of ABC products continue to enrich the lives of food enthusiasts throughout the region.
To learn more, visitors can visit their Instagram page @abc_ahlinyabuatcitarasa
Fabulous is the premier creative activation agency specializing in large-scale, comprehensive project management and strategic brand marketing activities. They excel in crafting memorable corporate events, product and services launches, sales push initiatives, consumer loyalty programs and various other formats.
Fabulous has a knack for turning brand visions into reality, counting industry leaders like CeraVe, Mondelez, Frisian Flag, Dancow, and Danone among their esteemed clientele.
Learn more about Fabulous: https://www.instagram.com/fabulous_ind/
Executive Director of Fabulous
e: shinta.langka@fabulousindonesia.com
t: +62 812-1839-9158
